LG announced it will launch the world’s first rollable smartphone this year, as it offered a sneak peek of the device at CES 2021 with a five-second teaser video.
The clip features a smartphone held in landscape orientation as the display rolls in from an expanded tablet-style form factor screen into a more compact chassis.
The hybrid handset is said to be based on flexible organic light-emitting diode technology, which is reportedly being supplied by China’s BOE Technology Group, although the specifics of the tech remain unclear. Speaking at CES, the company told Nikkei Asia that the product would be officially released later this year:
“Our management wanted to show that it is a real product, as there were many rumors around the rollable phone,” said Ken Hong, a spokesman for LG. “As it is released at CES 2021, I can tell that it will be launched this year.”
LG’s rollable display follows the moderate success of Samsung foldable smartphones, and comes as the LG’s phone business is struggling financially due to stiff competition from the likes of Samsung, Huawei and Apple.
Apple has explored rollable displays in the past, based on