Global Smartphone Sales Declined 12.5% In 2020, But Apple’s 5G IPhone Sales Jumped In Fourth Quarter – Forbes

Global Smartphone Sales Declined 12.5% In 2020, But Apple’s 5G IPhone Sales Jumped In Fourth Quarter – Forbes


Topline

While overall smartphone sales fell in 2020 due to the impact of the pandemic on consumer spending and global supply chains, the successful fourth quarter launch of the 5G iPhone pushed Apple to the top of global quarterly sales for the first time since the fourth quarter of 2016.

Key Facts

Global sales of smartphones declined by 12.5% in 2020, according to global research and advisory firm, Gartner Inc.

Smartphone sales fell by 5.4% in the fourth quarter of 2020.

Apple regained its position as the globe’s top smartphone vendor in the fourth quarter, selling almost 80 million units, and achieving a 20.8% market share, up from 70 million units (17.1% market share)
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